The industry tracks on-chain data well. What's missing is insight from stablecoin holders themselves: their actual behaviors, friction points, and desires.
How do people actually use stablecoins? Which markets show highest payment desire? What matters most for the experience?
We partnered with YouGov to survey over 4,600 stablecoin holders across 15 countries, examining not just ownership but real behavior– usage and preferences.
The findings are revealing. Users want stablecoin payments to feel normal: universal acceptance, simple UX, and built-in security. We hope this report helps you build toward that.

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